![]() ![]() You have probably, at some point, kicked around a business idea with pals. While social data from the pandemic is still emerging, previous research finds that around 65 percent of small-business owners are men and 16 percent of all new founders started their business to follow their passion. Now, Klotz says, "pandemic epiphanies" are leading many to turn toward "entrepreneurial ventures. One factor: Covid-19 caused people to look at their work-life balance. This past August, 4.3 million Americans left their jobs, the Bureau of Labor Statistics reports-a record shift that psychologist Anthony Klotz, Ph.D., has dubbed the Great Resignation. Quitting your job and starting something new has become a trend. With the support of their wives, the collective went all in. That ultimatum inspired the Dudes to crunch the numbers, figuring out they could afford groceries for a year if they all quit their jobs. The group’s leap-of-faith moment arrived when Toney received a call from his boss while shooting a new video: He needed to either quit Dude Perfect or quit his job. ![]() At one point, the pressure and workload were so intense that Cory Cotton developed Bell’s palsy from stress and lack of sleep.Ī screengrab from Dude Perfect’s 2020 video "Unpredictable Trick Shots". Most of them worked day jobs and had started families, which meant that the channel often operated as a grueling nights-and-weekends passion project. Though ad revenue was beginning to come in, Dude Perfect wasn’t pulling in enough income initially to support all five guys. ![]() Then, in 2009, they went viral with " Dude Perfect Backyard Edition," three minutes of basketball trick shots ( Off the chimney!), joining the ranks of early-ish YouTube titans like "David After Dentist" and "Charlie Bit My Finger!" Over the next four years, the five-some amassed more than a million subscribers as clips from their videos made the rounds on ESPN shows. "I think we knew that it would be hard, but we had to give it a shot."īefore Dude Perfect grew into a 56-million-subscriber-strong YouTube channel, the members of the group-Cory and his twin brother, Coby, plus Tyler Toney, Cody Jones, and Garrett Hilbert, all in their early-to-mid 30s now-were friends at Texas A&M.Īnd in their free time, they made a variety of low-budget sports-related videos. "The reality was we could either try it or bail," says Cory Cotton about their initial discussions on starting the business. Well, the five buddies behind Dude Perfect, whose YouTube channel is one of the platform’s most successful ever, used to hear it, too-all the time. Per Forbes' methodology, data spans from Jto June 1, 2020, and earnings estimates (all pretax) were based on "data from Captiv8, SocialBlade and Pollstar as well as interviews with industry insiders.YOU’VE HEARD the old warning: " Friendships and money don’t mix." Here's the full list of Forbes' estimated top-earning YouTube stars of 2020, compiled by reporters Madeline Berg and Abram Brown. Creators have also earned revenue from brand deals.Ĭreators including beauty mogul Jeffree Star, who was the subject of a 2020 Insider investigation into allegations of sexual assault and hush money, and children's YouTube star Blippi were among Forbes' estimated top YouTube earners, which span a wide range of types of content as well as ages. While Forbes reported a dip in advertising revenue at the beginning of the COVID-19 pandemic, it's since rebounded. Forbes estimated that the platform's celebrities brought in over $200 million from Jto June 1, 2020, representing a 30% jump from the previous year. 2020, however, brought a new level of riches to its top personalities. It often indicates a user profile.įor years, it's been clear that YouTube can be a major money-maker for its stars. Account icon An icon in the shape of a person's head and shoulders. ![]()
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